At Performance Catalyst, we know that sales success is about more than just product knowledge — it’s about people. The most effective sales professionals are those who understand themselves, their customers, and how to connect authentically. That’s where Insights Discovery UK comes in.
By applying Personality tests for business and the powerful framework of colour energies, sales teams can transform the way they engage, communicate, and build lasting relationships with clients.
What Are the Insights Colour Energies?
The Insights Discovery model identifies four colour energies — each representing a different communication and thinking style:
- Fiery Red – Direct, driven, and results-oriented.
- Sunshine Yellow – Enthusiastic, sociable, and persuasive.
- Earth Green – Supportive, patient, and people-focused.
- Cool Blue – Analytical, precise, and detail-oriented.
Understanding your personal blend of these energies helps you recognise your natural sales style, while also revealing where you might overuse or underuse certain behaviours.
Understanding Your Sales Style
Every salesperson brings their own strengths — but also blind spots — to the table. Some thrive on fast-paced conversations, while others build trust through empathy and careful listening.
Using Personality profiles for teams, sales leaders can help individuals understand how their natural colour energies shape their approach. For example:
- A Fiery Red salesperson may need to slow down and listen more.
- A Cool Blue might need to take more risks and act faster.
- A Sunshine Yellow could focus on follow-through and attention to detail.
- An Earth Green may need to be more assertive in closing deals.
By balancing these preferences, teams can achieve greater versatility and connect more effectively with diverse customer personalities.
Overusing Your Colour Energy
Even our greatest strengths can become weaknesses when overused. For instance, too much Fiery Red energy can come across as pushy, while an excess of Cool Blue might feel overly cautious. Recognising when you’re leaning too heavily into one energy helps keep your communication balanced, authentic, and client-centred.
A Practical Team Exercise
One of the most engaging ways to develop awareness is through the “Working on Your Weaknesses” team exercise.
Here’s how it works:
- Each team member identifies their lowest-preference colour energy.
- For one week, they consciously practise using that energy more — in meetings, communication, and decision-making.
- The team then reconvenes to reflect: What changed? What did they learn about themselves and others?
This simple but powerful exercise promotes empathy, adaptability, and collaboration — essential skills for any high-performing sales team.
Keep Insights Alive in Your Sales Team
Embedding Insights Discovery UK into your sales culture keeps personal awareness and customer connection at the heart of performance. Whether through workshops, coaching sessions, or ongoing team development, investing in Personality tests for business helps your sales professionals communicate with confidence, close more effectively, and build stronger client partnerships.
At Performance Catalyst, we help organisations turn these insights into action. Our tailored Personality profiles for teams programmes empower salespeople to connect better, sell smarter, and grow faster.
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